Greater Copenhagen is known for creativity and innovative thinking. Can the famed work-life balance have something to do with it?
Studies show that we often get our most creative ideas outside of work. When we’re distracted and happy, our brains have a chance to break out of our usual patterns of thinking and come up with more creative solutions. No wonder, then, that so many of the world’s most imaginative games have come out of the region: we know how to give our brains the space they need to innovate.
In Greater Copenhagen you will find a strong triple helix ecosystem and close public-private collaboration, making state-of-the-art university facilities accessible for test and demonstration of cleantech innovation.
World’s best work-life balance
In Greater Copenhagen it is common sense that people who have time to do what they love the most, makes better, more efficient and far more creative employees. The working culture in Greater Copenhagen is characterised by a high degree of flexibility and a work-life balance that WEF has named the best in the world. In Greater Copenhagen, you can have an interesting job, pursue your career ambitions and be an attentive parent – without compromising your salary.
Creativity at work
The Danes consider themselves some of the happiest people in the world. But being content does not mean lacking ambition. Not in Greater Copenhagen at least, where productivity is up. In fact, Greater Copenhagen is in the world’s top 20 when it comes to GDP per capita according to the International Monetary Fund. And according to World Economic Forum, the Greater Copenhagen workforce is among the 10 most independent and creative in the world.